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Top 15 Universities In The UK To Study Consumer Psychology

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Understanding how consumers behave requires an understanding of consumer psychology. Insights into consumer psychology enable businesses to create innovative, value-added products, and effective marketing communications.

Top 15 Universities In The UK To Study Consumer psychology

Sussex University

Here, you will gain a thorough understanding of the psychological processes that shape consumer preferences. This combined with marketing and management theory and practice will broaden your understanding of key aspects of modern marketing.

Heriot-Watt University

The MSc program at Heriot-Watt University provides a thorough understanding of psychological approaches and interventions in consumer-led marketing strategies.

University of Reading

This program will prepare you to lead in an increasingly competitive and complex world. The university aims to provide you with an experience that will encourage a new and innovative understanding of the consumer-led market.

Bangor University

The program will give students a deeper understanding of the role of psychology in consumer behavior. In class, students will go over the major reasons why people are drawn to certain companies and brands, and they will begin to analyze how and why people connect with certain companies and brands.

consumer psychology

Explore Related Article: Top 5 Emerging Careers In Marketing

Goldsmiths, University of London

The program aims to improve your employability by encouraging the development of real-life and job-relevant competencies and skills needed to succeed in today’s competitive job market. You will be given a solid knowledge base as well as hands-on research experience that will prepare you for careers in marketing, media, communications, advertising, consumer research, consumer insight, entrepreneurship, and public relations.

Anglia Ruskin University

Understanding the consumer is at the heart of many businesses, so you’ll be well placed to provide expertise to companies after graduation.

Birmingham City University

The BA in Marketing with Consumer Psychology degree, which is accredited by the Chartered Institute of Marketing, provides you with the practical skills needed to succeed in the ever-changing field of marketing.

De-Montfort University

This module delves into the psychological processes that occur before, during, and after the consumption of a product or service. As such, the module looks into the internal (e.g., motives, attitudes, perceptions, personality, self-concept) and external (e.g., culture, reference groups) factors that influence consumer behavior.

consumer psychology

University of Strathclyde

The desire to understand both general behaviors (how we learn, remember, coordinate our actions, and interact with others) and the reasons for individual differences such as personality or intelligence drives psychological research.

York St John University

This course provides you with the opportunity to explore a wide range of scientific disciplines as a member of our vibrant academic community. Within the dedicated laboratories, you will conduct research in various areas of psychology.

Leeds Beckett University

This research group focuses on four areas of marketing, communication, and digital media in business and society.

Umass Global

UMass Global provides accredited programs to help you make a difference in your community by combining your passion and skills with a high-quality education.

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Lancaster University

If you are interested in using psychology in business, this degree provides an in-depth understanding of human psychology and how consumers think, feel, and make decisions. It’s taught collaboratively by the Departments of Marketing and Psychology. You will be exposed to marketing and psychology-related topics, allowing you to develop specialized knowledge in both areas of study.

Coventry University

If you want to get started on your path to becoming an Occupational Psychologist, you will need to apply for the BPS-accredited MSc Occupational Psychology course.

University of Aberdeen

The program allows students to learn the fundamentals of business management and psychology. The topics covered by both the Business School and the School of Psychology will include research and practice-based elements, providing students with extensive knowledge of industry practices, key theories, and business consultancy challenges.

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