Every company needs a public relations team. Public relations differs from advertising and marketing in that PR attracts or creates the attention of the selected target group by cultivating the public interest and disseminating information via various channels.
PR responsibilities include working with the press, organizing interviews, writing speeches, speaking, and managing many forms of communication for an organization including management crises and internal communications.
What Can You Do With A Degree In Public Relations?
Graduates with a PR degree can be successful in many different professions, so if you’re wondering what to do with a PR degree, here are some ideas to get you started:
Careers You Can Explore With A Degree In public Relations Include:
PR Specialist
Public relations specialists create and maintain a positive public image for the organization or person they represent through press releases and social media interaction.
Average salary: $58,020
PR Manager
Public relations managers are responsible for maintaining and improving the public image of an organization including overseeing writers, artists, and PR specialists to ensure news consistency.
Average Salary: $62,366
Social Media Specialist
Social media specialists communicate with the public through social media platforms, including posting content to generate interest in brand-related topics and engaging with customers through social media.
Average Salary: $46,000
Read Related Article: What Is A Graduate Scheme
Communications Planner
They work on improving your company’s internal communications strategy and external reputation with multiple audiences.
Average salary: $47,000
Marketing Coordinator
They develop and coordinate marketing campaigns that include presentations, social networks, print, and television advertising by studying the market area and audience perception.
Average salary: $41,560
Sales Representative
Sales representatives communicate directly with consumers to sell a company’s products. You will be responsible for conducting market research, creating personal connections with customers, tracking prospects, and organizing sales information. Average Salary: $46,411
Community Manager
Community managers cultivate a company’s image with its customer base through a variety of strategies, many of which involve digital tools such as social media. They often keep track of the latest trends in public relations and communications to keep their branding strategy updated.
Average Salary: $49,845
Event Planner
Event planners coordinate events for businesses or individuals, which includes budgeting, hiring vendors, and hosting guests. They often interact with other professionals and the public in their day-to-day work both in planning and in the events themselves.
Average Salary: $50,554
Digital Marketing Manager
Digital Marketing Managers guide the online aspects of a company’s marketing strategy, including web presence, email campaigns, and social media engagement. You will often lead a team of junior marketers and delegate tasks if necessary.
Average Salary: $58,973
Customer Service Manager
Customer service managers interact between companies and customers to communicate details about ongoing projects or collaborations. In addition to maintaining communication in existing relationships, they are often also looking for new leads to build a customer base.
Average Salary: $59,859
Other Public Relations Careers Include:
- Brand Ambassador
- Copywriter
- Advertising Manager
- Account Executive
- Art Director
- Creative Director
Typical Public Relations Employers
Typical employers are PR consultants who look after various customer organizations independently and often work with very different market sectors. Also, consulting firms vary in size from large international companies with offices around the world to small local businesses that may specialize in a particular area such as fashion, beauty, music, sports, health, or finance.
Larger consultancies are likely to have a broader client base, ranging from law firms to builders. You can also work for an in-house department that works exclusively for a company or organization in the public, private, profit, and nonprofit sectors.
Other Employers Include:
- Advertising and creative agencies
- Event organizers
- Marketing agencies
- Media communication organizations
- Political organizations
- Public affairs companies
It is also possible to use your skills in broader communication functions in areas such as human resources, education, and management.
