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Top 10 Non-Technical Roles In Tech

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Tech companies are now the coolest places to work and they are often ranked at the top list of the best places to work worldwide.

A lot of people whose career specializations are non-technical now desire to join the tech world. There are instances of attempts to learn to code or take courses in data science, in a bid to acquire tech skills. This enthusiasm doesn’t stay on for long as they soon lose momentum due to the daily demands of their primary careers.

But then, there is a place for lots of other non-technical roles in tech companies. To begin your own tech career journey, we have a list of 10 roles in tech companies that do not require any technical experience or expertise.


In-Demand Non-Tech Roles in Tech 

Product Marketing

Product marketing involves the process of introducing a product to the market, developing strategies to promote it, and ways to sell it to customers. Product marketing requires an understanding of the product’s target market and deploying strategic messaging to boost a company’s revenue and a product’s demand.

A Product Manager focuses on the strategic ways in which products become adopted and gain relevance among existing customers. Their job responsibilities also involve understanding the buyers’ journey and then tailoring marketing campaigns relevant to potential buyers.

Read more about product marketing here


Sales Development

Sales development is the process by which potential leads are identified and processed for further sales outreach, bridging the gap between marketing and sales to reduce the time and resources spent on low-quality leads. In simpler terms, sales development scrutinizes the lead that a marketing unit has brought in to make sure it is ready for the next step.

A Sales Development Representative is an insider salesperson focusing on outreach, prospecting, and lead qualification. They move leads through the sales pipeline. They connect and learn about their businesses and needs.

Read more about Sales Development Specialists here

Human Resources

Regardless of what industry it is, the most important asset in any business is its human capital. Human resources ensure this asset is nurtured and supported in a work environment. A functioning Human Resource Specialist is very important to the success of any Tech company.

Human resources refer to the function of an organization that deals with the people that work in the organization and the issues that involve these people. These issues can be training, compensation and benefits, recruitment, hiring and onboarding of employees, etc

Read more about Human Resources here 

Product Management

Organizations need the expertise of a product manager to help plan and initiate market positioning for their products.  Product managers usually assume the character of a product owner and are responsible for coordinating and planning product improvements, feature upgrades, and product version releases.

Pratham Mittal, founder of VenturePact describes that PM roles “require understanding how users engage with a product and work alongside the developers to decide the product roadmap, priorities and other user experience related issues.”

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Research Analyst 

Market research analysts are business expert who consults different sets of individuals or products, then collect, process and translate business-related information for their employers or clients.

An analyst writes reports of their findings in a spreadsheet. Some of these can be business opportunities for business owners, details about the nature of a market or users, the areas where a product or service will thrive, consumers’ actual needs, and some other factors that can influence sales.

Read more about Research Analysts here


Content Management

Content management involves writing and deploying blog posts and working with designers to create stories, infographics and other modes of sharing information about a product with the target audience for the purpose of marketing and advertising.

Content managers ensure that a product’s marketing messages are deployed across various media platforms. They are also responsible for developing campaign strategies that would help bring products to the consciousness of the audience.


In tech, finance professionals are required to help with analysing sales and profit data. They are responsible for all the financial transactions, advise the team on financial ethics, and manage income and expenses.

They prepare cash-flow statements, budgeting and taxation. They also develop ways in which the company can cut costs and spending to maximize profits.

Customer Success

Customer success involves predicting customer challenges or questions and proactively finding solutions to those problems and answers to those questions before they arise. It is a long-term professional and step-by-step strategy for maximizing customer values.

Through Customer success practices, a business increases customer happiness and retention. It equally generates revenue and boosts customer loyalty. (you can begin to imagine how crucial this can be to the goals of any organization).

Read more about how to become a customer success specialist

Brand Specialist

Branding is a marketing practice where a company creates a name, symbol, or design that is easily identifiable and belongs to the company. It simply involves actively shaping your brand. Branding is what a company needs to break through the clutter and grab an ideal customer’s attention. It moves customers from first-time buyers to lifetime customers and turns an indifferent audience into brand evangelists. It is what helps a business stand out, make an impact, and it takes the business to the next level.

A Brand Specialist is a professional that provides general and in-depth marketing expertise, brand analysis, and solutions that help in attaining business goals and objectives. Research, design, and strategy are key in the work of a Brand Specialist.

Social Media Specialist 

A Social Media Marketing Specialist is a professional working with or within an organization and is trusted with monitoring, executing, filtering, and measuring the social media marketing efforts and presence of a product, brand, corporation, or even individuals. They create and maintain brand promotions, company information, and marketing campaigns for their employer across several different social media networks.

Read more about How To Become A Social Media Specialist Here

Social Media Marketing Specialists oversee producing new content for their company’s social media platforms, constantly innovating to push new ideas and plans, and measuring how well those ideas perform.



If you have any questions or need counselling regarding how to explore non-tech careers in tech or how to apply to universities abroad, please click here to chat with our counsellors who are always willing to guide you.


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